WHY WAS THE "DESTINAZIONE PRK" STRATEGIC PROJECT CREATED?
In 2022, we began, in synergy with ApT Dolomiti Paganella and in collaboration with the Institute of Brand Logic from Innsbruck, the strategic development process for the region to define the tourism identity of the Piana Rotaliana Königsberg. The need for this process arose from a deep awareness and an unwavering belief that the Piana Rotaliana Königsberg area can offer a lot even from a tourism perspective. Much of it is hidden or underappreciated! It is a place where people live well and where "high-quality" products are created. However, there is a lack of a distinctive unifying element: something that can highlight these resources and allow their development—creating new opportunities—for residents and guests who wish to discover this corner of Trentino. A beauty that, often, those who live here, like us, take for granted and therefore do not adequately value.
THE METHOD USED
We wanted to use a participatory methodology that would allow us to listen to, and consequently actively represent, all the facets of our community. During 2022, meetings were organized with administrators, local associations (Pro Loco), and various economic sectors including hospitality, food service, retail, and wineries, as well as agricultural businesses. A group of about 100 people from the area, representing its productive, cultural, and associative excellences—divided into working groups—engaged in this process, dedicating time and energy to imagining a different future, where tourism could, and will, play a very important role. This methodology was chosen because we are convinced that only together, with the contributions of the skills and ideas of those who live, invest, and work in the Piana Rotaliana Königsberg, can we achieve tangible, shared, and lasting results.
THE FUTURE IDENTITY
Thanks to the group work, 7 success factors have been identified, that is, 7 unique aspects that are part of the identity of our territory but that we must develop together and continuously in the future. Based on these 7 success factors, a commitment has been defined, which is a shared vision that will guide us in the implementation of concrete projects to be carried out in the coming years!
In addition to a shared future vision, 7 areas of intervention have been identified, with 35 objectives and 69 concrete projects to be implemented.
Projects
Between 2023 and 2024, we began working on several projects with the help and enthusiasm of those who offered their support:
SKETCH OF THE WINE GARDEN: In order to achieve a change, it is necessary to have a clear idea and image of what is to be accomplished. Therefore, it was essential to create an animated video to help the local population and operators understand and get excited about the future identity, while also making them aware of the change we want to implement. The video is available on our YouTube channel
SIGNAGE (TERRITORY ORIENTATION): It will be crucial to clearly define the boundaries of the "Wine Garden," make its entrances visible, and facilitate orientation for guests in the area. Defining the boundaries will be useful for guests as well as residents, who will develop a broader sense of belonging beyond just their individual municipality.
TRAINING COURSES ON TYPICAL MENUS: Training courses will be organized to encourage restaurateurs to use local products, allowing residents to appreciate and become ambassadors for these local specialties, creating unique gastronomic experiences tied to the territory. Restaurateurs will also become trainers for courses offered to the local population.
WINE GARDEN EVENTS: The goal is to help participants in various events (residents and tourists) perceive the unique qualities of the region and a high level of event quality. A set of guidelines (available for download in the top left section of the page) was created with Pro Loco and associations, outlining real quality standards, which will already be applied to some local events in 2023.
PROMOTION OF "INCONTRI ROTALIANI" MEETINGS: This project fits into the "wine masters" theme, aiming to increase the attractiveness of the biennial "Incontri Rotaliani" event to experts from outside the regional boundaries. The next edition will take place on November 5-6, 2023, and will feature a meeting with the Etna wine region.
OUTDOOR ATTRACTIONS: The goal is to introduce and promote the new outdoor attractions in the region, such as those at Monte di Mezzocorona and the Val del Rì in Mezzolombardo, within the context of the Wine Garden through storytelling aligned with the new identity.
ENOTREKKING: This is a long-term project already well underway, with the goal of creating routes designed in previous years, making them accessible and attractive through tailored theming, offering exciting trekking experiences for guests and residents.
TREASURE HUNT IN THE GARDEN: A route will be created to explore places of particular cultural, historical, and scenic interest across the entire territory—an original and unique experience that will leave lasting memories for both visitors and local residents, who will be able to enjoy it year-round.
POP-UP: The design of a narrative space for the territory, which can be used during local initiatives, aims to communicate the region and its products, highlighting their quality, raising awareness among residents, and giving tourists a sense of the local uniqueness and gastronomic vocation of the Piana Rotaliana Konigsberg.
WINE BUS: This initiative will be relaunched to offer guests of Paganella a package of unique experiences in our region, combining taste and culture and inviting them to discover the area more deeply.
VISITOR CENTER DESIGN: The change of the Tourist Consortium’s headquarters (info point) is now necessary, as the current location is neither visible nor recognizable. The new information point should be both an experiential space and a narrative hub for the territory. Therefore, the most suitable building must be identified, and preliminary planning should begin.
PRK IN COLORS: Thanks to close collaboration with the CTT of the E. Mach Foundation and the Politecnico di Milano, the experimental project "PRK in Colors" has been launched, combining aesthetics (with tourism relevance) with agronomic effectiveness (related to sustainable farming practices and respect for all forms of life). The goal of this project is to achieve coordinated and scheduled cover crop blooms that have positive effects on agriculture, while also creating "wonder" through a unique natural spectacle visible from both above and from the valley floor.
MANUAL "CULTIVATE THE WINE GARDEN": It is crucial to involve all citizens, making them feel like active participants in this grand project. For this reason, the "Cultivate the Wine Garden" manual was created, in collaboration with the Trentino Floriculture Association, containing 15 plants that we can all start cultivating on our balconies and gardens to beautify our territory. The manual is available for download in the top left section of this page.
This is an "open" project, led by the Tourist Consortium, which can be enriched at any time and will involve the synergistic efforts of all community members. It will be an intense effort that will yield results in the short, medium, and long term. It is a gradual process that will only be effective if carried out by individual citizens, as well as by local administrations and businesses. A challenge for a different future!
CONTRIBUTE TOO!
Would you like to share your ideas for our region with us? Do you have a business in the Piana Rotaliana Königsberg area and want to contribute actively? Join the Tourism Consortium or contact us to find out how we can collaborate!
